Most guys spend a minimal amount of time on their daily grooming routine. We need to make sure the products we offer enhance their regime by being easy to use, simple to understand and take minimal time to get great results.
We can’t fill the bathroom with crap just because it has cool packaging. If it’s on the shelf it needs to perform. If it doesn’t get results or is too complicated to use its not worth its space.
Beards are easy to grow but not many guys now how to style. It’s pretty easy to make your beard stand out and give other people beard envy, especially if you’ve got the right gear.